Abita's "Purple Haze" Raspberry Wheat beer is not purple. There's a slight reddish tint to the golden color, but definitely not purple. It is hazy, however, like most wheat beers. This was a very thirst-quenching smooth American style wheat beer, with a very subtle taste of raspberries. This would make a great summer beer. The raspberry flavor tasted natural, not imitation, which was a nice surprise. I can definitely recommend this beer for people who enjoy wheat beers.